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Six Signs That Your Brand Experiences Are Not Culturally Relevant

As businesses expand into new markets, they’re engaging with more multicultural consumers than ever before.  According to Collage Group, these consumers are more likely to support brands that are relevant to them, as demonstrated by the cultural authenticity and diversity of their brand experiences. Cultural intelligence — the ability to understand the influence of culture … Continued

Building the Business Case for Creating Culturally Intelligent Experiences

Multicultural consumers are now the fastest-growing group of consumers in the United States and currently represent 42% of the U.S. population. Also, non-U.S. markets represent 84% of the world’s purchasing power. These consumer groups demand more than ever of the organizations they interact with, including personalization of content and experiences. Case in point: 40% of … Continued