Introduction
Working with DAKINE to fully understand the business goals of their glove product line, Propio provided a streamlined translation and localization solution for French, Italian, German, Spanish and Japanese.
DAKINE, an industry leader in action board sports accessories, was gaining international popularity and needed to provide multilingual content to promote its message and products globally.
DAKINE saw this as an opportunity to enhance communication for five of its international markets: France, Italy, Germany, Spain and Japan. In addition, French law required DAKINE to provide product information in France’s native language. DAKINE first focused this international effort on its glove product line.
The Challenge
The challenge DAKINE faced was how to correctly translate its technical product information and their company story to fit the culture of each market. For example, product features such as “nose-wipe thumb panel” can carry vastly different meanings depending on the target culture.
DAKINE wanted to ensure that its brand messages and story were translated accurately. Specifically, DAKINE needed a way to convey its dynamic brand and technical product advantages to ensure they would not be lost in translation.
The Solution
In order to meet these challenges, DAKINE turned to Propio, a leading provider of language translation and localization. Propio is known for its high-quality translators who are skilled at adapting text to resonate with the target market and culture. Additionally, Propio has an industry leading translation and localization accuracy record, which was essential in helping DAKINE address its business objectives.
Working with DAKINE to fully understand the business goals of the glove product line, Propio provided a streamlined translation and localization solution for French, Italian, German, Spanish and Japanese.
Proven Results
The development and deployment of Propio’s comprehensive, dedicated Medical Claims Platform succeeded in addressing the client’s needs while enhancing the user experience and maintaining the standards expected in medical claims translation quality.
Specifically, Propio was able to deliver:
- 30% reduction in the translation cost associated with claims processing.
- Decreased translation turnaround times from an average of 36 hours to 12.
- Maintained 100% on-time translations delivery.
- Exceeded 99% requirement on quality KPIs.
