Many immigrants who come to the US become quite proficient and fluent in English in addition to their native language. For the 60 million who speak another language at home, nearly 60% report that they speak English very well. But how does that compare to the abilities and knowledge of a native speaker especially in situations … Continued
Not Everyone Pulls the Same Pranks April 1st comes with its fair share of fake headlines, whoopee cushions, and elaborate office pranks—but not every country plays the same way. While the core idea stays the same (fooling someone in good fun), the traditions tied to the day vary quite a bit depending on where you … Continued
Introduction When employees need to collaborate across borders and languages, security and speed are key. That’s why this leading industrial manufacturer harnessed Machine Translation to streamline its internal communications without compromising a single megabyte of data. Discover how a single platform brought together a sprawling global workforce of more than half a million employees operating … Continued
Propio Lists Some of the Rarest Languages Still Spoken Today Do you speak a second language? Maybe even a third? Whether you’re bilingual or multilingual, or you just speak your native tongue, there are probably a lot of languages out there you’ve never heard of. As experienced members of the translation service industry, Propio has … Continued
Creating culturally relevant experiences is essential for businesses that are trying to engage with multicultural audiences. In a recent blog post, we described how cultural irrelevance can hurt your business in a number of ways. If sales, customer engagement and customer loyalty are dropping and complaints are rising among your target audience, your business might … Continued
Original Publication: Retail TouchPoints The turbulence of the past few years has left the world in a state of economic and political uncertainty, and the severity and impact of these varied events continue to unfold. What we know for sure is that consumer perceptions and choices are affected by culture, which also affects spending habits. … Continued
With global disruptions in supply chains and production and general economic uncertainty, growing out and not up is a very attractive option for businesses. Offering an existing product or service to new regions and audiences through localization helps companies to grow their customer base and profits safely and sustainably. Although localization is a powerful growth … Continued
