Expanding your app or software to new regions is more than just a translation project—it’s an opportunity to make meaningful connections with users across cultures. When your app speaks to people in their own language, it feels personal, relevant, and easy to navigate. This creates a level of trust that drives user engagement and keeps people coming back. Localization adapts every part of the user experience, from buttons to customer support messages, so your software is more than just usable; it’s familiar and enjoyable.
A Process that Puts your Product First
Propio’s localization process begins with a deep dive into what makes your app unique. We start by learning how users interact with it and what features need special attention in each language. We will help by adapting each feature, button, and interaction so it feels intuitive to users in any market. We address cultural nuances that matter, such as adapting visuals, icons, and layouts, to avoid misunderstandings and improve usability. Our team also makes sure the technical side of localization—like character limits and display settings—is handled smoothly, so your app works for every user, every time.
Grow your Audience and Loyalty
When you localize with Propio, you’re not just making an app accessible; you’re giving users in each region a product that feels like it was built just for them. Localization allows you to reach beyond your current audience, expanding your app’s relevance in new regions and growing your user base. With each new language, you gain the chance to connect with users who may have previously overlooked your app simply because it wasn’t available in their language.
Key Benefits of Localizing your Apps and Software
Expanded Market Reach:
Localization opens doors to new regions, allowing your app or software to reach users who prefer or require content in their native language.
Increased User Engagement:
When users interact with software in their own language, they’re more likely to understand, enjoy, and engage with it.
Customer Loyalty:
Providing a localized experience helps users feel valued, creating a personal connection that encourages long-term loyalty.
Competitive Edge:
Many apps skip localization, giving you a chance to stand out and gain an edge in regional markets.
Increased Revenue Opportunities:
Expanding to multiple languages allows for increased in-app purchases, subscriptions, or ad revenue in new regions.
Meet Cultural Expectations:
Localization isn’t just about language; it’s about adapting visuals, references, and user interactions to fit local preferences.
Improved Accessibility:
Localized apps are accessible to people of varying language backgrounds, promoting inclusivity, allowing you to serve a broader demographic.
Compliance with Local Regulations:
Technology that Supports a Smoother Localization Experience
Propio’s advanced Translation Management System (TMS) and pre-built integrations allow localization to fit into your existing workflows with minimal disruption. Our TMS organizes each part of the project, letting you track progress in real time. With our API integrations, many tasks can be automated, freeing up your team to focus on core development work rather than managing localization manually.
Industries we Serve
With nearly 30 years of experience, we provide specialized language solutions tailored to each industry’s specific needs.
Ready to Expand? Let's Talk.
Propio’s localization services help you take your software and apps global, supporting every stage of the process, from planning to ongoing updates. Connect with us to learn more about how we can help you bring your app to new audiences and grow your reach.