You put great effort into creating marketing campaigns that speak to your audience. Why not make sure they reach their full potential across the globe? Marketing localization is the key to making your campaigns resonate in different regions by adapting them to fit the language, culture, and preferences of each market. This process goes beyond simple translation and helps your brand connect in a way that feels authentic—ultimately achieving greater engagement and stronger results worldwide.
84
of businesses experience positive revenue growth when their marketing content is localized.
13
customer loss can happen when you don’t translate content into people’s preferred language.
6
more engagement results from running geotargeted/localized content on social media.
20
increase in conversion rates when content is localized to the target region.
Why Localize Your Marketing Content?
Localization helps your marketing efforts stand out in global markets. Here’s why it’s so important:
- Engagement: Content that’s adapted to local language and culture feels more relevant and authentic to your audience.
- Trust: When your marketing speaks to local values and preferences, it builds credibility and strengthens your brand reputation.
- Sales Growth: Localized messaging leads to better understanding, resulting in higher conversion rates.
- Global Consistency: By maintaining the core of your brand while adjusting for regional differences, you can maintain a strong global presence without losing the personal touch.
Propio’s Suite of Marketing Localization Services
Propio offers a full suite of marketing localization services to ensure your message connects with every audience. Our services include:
Website Localization: Make your website accessible and relevant across different regions by adapting language, content, and design.
Ad and Campaign Localization: Adjust advertising copy and visuals to reflect local preferences and cultural norms.
Social Media Localization: Localize posts, videos, and graphics for impactful engagement across various social platforms.
Email Campaign Localization: Tailor your email campaigns to different languages and cultures, improving open rates and engagement.
SEO Localization: Optimize your content with keywords and trends that matter to each specific region.
Multimedia Localization: Adapt videos, podcasts, and other multimedia to suit your target markets’ languages and cultural preferences.
App Localization: Customize your mobile app to match the language, cultural nuances, and user experience expectations of each target market.
Product Packaging Localization: Translate and adjust product packaging content to align with local languages, legal requirements, and cultural relevance.
Integration with Your Marketing Systems
Propio seamlessly connects with the marketing tools you’re already using. Whether it’s your content management system (CMS) or marketing automation platforms like HubSpot or Marketo, we ensure your localized content is smoothly integrated into your existing systems. This streamlined connection allows for easy updates and consistent delivery of your marketing materials across all channels.
Propio’s Expertise in Marketing Localization
With extensive experience in multilingual marketing, Propio offers a full suite of localization services powered by an expansive network of linguists and cultural experts. Our team ensures your campaigns retain their original impact while becoming relevant and engaging for new markets. From adapting visuals and copy to aligning with regional customs, Propio delivers high-quality, localized marketing solutions that support your global expansion.
Why Partner with Propio for Marketing Localization?
Extensive Language Coverage: Propio offers localization services in over 200 languages, allowing your brand to reach diverse audiences and regions effortlessly.
Cultural Accuracy: We ensure that your marketing materials are not just translated but culturally adapted to reflect local values, customs, and preferences, helping you connect authentically with each market.
Fast Turnaround: Our streamlined processes guarantee quick delivery, ensuring your campaigns stay on track without compromising quality.
Consistent Brand Voice: Our localization approach prioritizes maintaining your brand’s unique voice, so your messaging remains consistent and recognizable across all languages and regions.
Scalable Solutions: Whether you need a single campaign localized or an entire marketing suite, we provide scalable services that grow with your business.
Proven Expertise: With years of experience, Propio delivers high-quality, localized marketing solutions that help businesses succeed globally.
Data-Driven Quality Control:
Utilizing advanced quality control measures and feedback loops, Propio ensures that each localized asset meets high standards, leveraging data to continuously refine accuracy and effectiveness.
Streamlined Content Workflows: Propio integrates with your CMS and marketing platforms, simplifying content management and distribution across all channels.
Industries we Serve
With nearly 30 years of experience, we provide specialized language solutions tailored to each industry’s specific needs.