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Category: Global Marketing

Digital Marketing Across Borders: How to Reach a Multilingual Audience

As seen in MARKETINGPROFS https://www.marketingprofs.com/articles/2022/48423/international-marketing-reach-multilingual-audiences Former Chancellor of West Germany Willy Brandt once said, “If I am selling to you, I speak your language. If I am buying, dann müssen Sie Deutsch sprechen.” Most businesses understand the importance of speaking their clients’ language, including the role of language services to the success of their cross-border digital … Continued

5 Keys to Avoiding Marketing Translation Blunders

Whether you’re expanding your reach to international markets or meeting people where they’re at domestically, the importance of making sure your message is translated properly cannot be overstated. Because marketing language is conceptual, a word-for-word translation could not only alter your brand message but also offend your target audience and damage your brand reputation. To … Continued