Is your company getting the maximum value for the money you spend on translation and interpretation costs? Developing a strong language access program is the key to supporting a multilingual, diverse customer base as well as achieving international business success. These services help businesses in all types of industries communicate internally, forge new partnerships, provide … Continued
Global businesses had to work hard to keep up with all the changes in 2023. Fueled by ChatGPT and its generative AI siblings, demand for content continued to skyrocket, and demand for translation, interpretation and localization grew right along with it. Customers wanted more—more content, more personalization, and all of it in their language. Businesses … Continued
In this day and age, our comfort with and desire for remote communication is stronger than ever before, creating new challenges and opportunities. One relevant example is from healthcare: the telemedicine market is expected to maintain a compound annual growth rate of 19.5% until 2030. With this shift, companies must look ahead to ensure they’re … Continued
As businesses expand into new markets, they’re engaging with more multicultural consumers than ever before. According to Collage Group, these consumers are more likely to support brands that are relevant to them, as demonstrated by the cultural authenticity and diversity of their brand experiences. Cultural intelligence — the ability to understand the influence of culture … Continued
In today’s globalized world, effective communication across language barriers has never been more important. Translation can help businesses expand into new markets and communicate more effectively with non-English speaking customers, but quality is key. Poor quality translation can have the opposite effect, causing confusion, misinterpretations, and costly errors. There are a number of different metrics … Continued
