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Building the Business Case for Creating Culturally Intelligent Experiences

Multicultural consumers are now the fastest-growing group of consumers in the United States and currently represent 42% of the U.S. population. Also, non-U.S. markets represent 84% of the world’s purchasing power. These consumer groups demand more than ever of the organizations they interact with, including personalization of content and experiences. Case in point: 40% of … Continued

Language Access is More Important than Ever

An optimized, proactive language access plan (LAP) provides a competitive advantage in today’s multicultural environment by helping you reach people where they are. The U.S. population is growing more diverse each year. In 2019, the U.S. Census Bureau reported that close to 68 million Americans spoke a language other than English at home, a 52.3 … Continued

How Language Access Fits into Your Digital Transformation Plan

Times are changing—and changing fast—in the world of digital technology. Businesses are trading outdated legacy processes for innovative digital transformation technology as their companies grow. According to one survey, 80 percent of business leaders are speeding up efforts to digitize work processes and implement new technologies. It’s no wonder businesses are making the shift with … Continued