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Solution: Website Translation and Localization

Digital Marketing Across Borders: How to Reach a Multilingual Audience

As seen in MARKETINGPROFS https://www.marketingprofs.com/articles/2022/48423/international-marketing-reach-multilingual-audiences Former Chancellor of West Germany Willy Brandt once said, “If I am selling to you, I speak your language. If I am buying, dann müssen Sie Deutsch sprechen.” Most businesses understand the importance of speaking their clients’ language, including the role of language services to the success of their cross-border digital … Continued

What You Need to Know about Data Breaches During Online Translation Processes

Currently, 71% of countries have data privacy laws, and those laws are becoming increasingly complex and mature as regulatory bodies and government agencies increase their understanding of the value and risks of big data.  Within this environment, protecting sensitive legal data has arguably never been more important.  What is often less visible is the potential … Continued

Six Signs That Your Brand Experiences Are Not Culturally Relevant

As businesses expand into new markets, they’re engaging with more multicultural consumers than ever before.  According to Collage Group, these consumers are more likely to support brands that are relevant to them, as demonstrated by the cultural authenticity and diversity of their brand experiences. Cultural intelligence — the ability to understand the influence of culture … Continued

How to Measure Localization ROI for Your Language Translation Services

Companies aren’t just building up anymore; they’re building out. There’s never been a better time to expand your business reach by tapping into the global market, and putting money toward language translation solutions can help you get there—but that’s just the first step. Localization must come next, or else you may be missing out on … Continued

How Language Access Fits into Your Digital Transformation Plan

Times are changing—and changing fast—in the world of digital technology. Businesses are trading outdated legacy processes for innovative digital transformation technology as their companies grow. According to one survey, 80 percent of business leaders are speeding up efforts to digitize work processes and implement new technologies. It’s no wonder businesses are making the shift with … Continued

Website Localization in 2022

Investing in Website Localization — What’s all the Fuss About? Let’s face it — marketing teams in any industry are facing an upward battle in 2022. Companies across the board are working diligently to engage online consumers eager to find brands that resonate directly with them in today’s uncertain world. As we all continue to … Continued