Skip to content

Use Case: Brand, Product, and Market Expansion

Digital Marketing Across Borders: How to Reach a Multilingual Audience

As seen in MARKETINGPROFS https://www.marketingprofs.com/articles/2022/48423/international-marketing-reach-multilingual-audiences Former Chancellor of West Germany Willy Brandt once said, “If I am selling to you, I speak your language. If I am buying, dann müssen Sie Deutsch sprechen.” Most businesses understand the importance of speaking their clients’ language, including the role of language services to the success of their cross-border digital … Continued

Multilingual.com: The Hidden Costs of Culturally Irrelevant Content

Originally published on Multilingual.com   Multicultural consumers are gaining more buying power, and they expect businesses to communicate with them in a way that’s authentic and relevant. When content fails to resonate culturally, it can alienate consumers in a competitive global market. Our team of linguistic experts identified four ways that culturally irrelevant content can … Continued

Six Signs That Your Brand Experiences Are Not Culturally Relevant

As businesses expand into new markets, they’re engaging with more multicultural consumers than ever before.  According to Collage Group, these consumers are more likely to support brands that are relevant to them, as demonstrated by the cultural authenticity and diversity of their brand experiences. Cultural intelligence — the ability to understand the influence of culture … Continued

Why Content Localization Is Important for Your B2B Business Strategy

Globalization and the continuing digitization of business require high-quality, culturally appropriate translation for your business’s international expansion, but language is only one piece of implementing a successful localization strategy. You’ll also need to understand the unique cultures, customs, and regional differences among your audience. Planning ahead for these considerations ensures you are communicating effectively with … Continued

Expand to New Markets with Design Thinking

With global disruptions in supply chains and production and general economic uncertainty, growing out and not up is a very attractive option for businesses. Offering an existing product or service to new regions and audiences through localization helps companies to grow their customer base and profits safely and sustainably. Although localization is a powerful growth … Continued

5 Keys to Avoiding Marketing Translation Blunders

Whether you’re expanding your reach to international markets or meeting people where they’re at domestically, the importance of making sure your message is translated properly cannot be overstated. Because marketing language is conceptual, a word-for-word translation could not only alter your brand message but also offend your target audience and damage your brand reputation. To … Continued

Website Localization in 2022

Investing in Website Localization — What’s all the Fuss About? Let’s face it — marketing teams in any industry are facing an upward battle in 2022. Companies across the board are working diligently to engage online consumers eager to find brands that resonate directly with them in today’s uncertain world. As we all continue to … Continued