Critical Questions to Ask Before Implementing AI-Powered Machine Translation

Machine translation (MT) offers promising benefits for organizations to speed up time to market, translate larger volumes, and maintain content consistency. It’s impossible to ignore the potential rewards of going to market faster and more cost effectively.    Be that as it may, implementation of these technologies is a strategic move that requires careful thought and … Continued

How to Boost Global Customer Experience with Language Quality

User experience is a huge differentiator in a commercial world crowded with options: Succeeding in today’s global marketplace is about much more than an outstanding product or amazing customer service. In fact, almost 90% of buyers surveyed by Salesforce said that the experience a company provides matters just as much.  “Experience” is about function (does … Continued

How Propio Helps You Maximize Your Localization Budget

Is your localization budget working as hard as it could be? Optimizing your localization budget demands more than just careful planning; it requires a strategic approach tailored to your brand’s unique global objectives. Investing wisely in localization is key to unlocking its full potential. A thoughtful approach can lead to significant returns, enhancing your brand’s … Continued

How Technology Can Enhance Language Access

The need for clear, instant communication across languages is exploding in healthcare, education, courtrooms, and more. Compliance with relevant regulations is a key driver of this demand, but it’s not the only driver. Language access is essential to share knowledge and provide equitable services for patients, students, social services clients, and employees on global teams. … Continued

What Really Happens When AI Takes Over Your Business

As seen in ChiefExecutive https://chiefexecutive.net/what-really-happens-when-ai-takes-over-your-business/ Rather than giving false assurances to employees that their jobs won’t change, incorporate those changes into your AI strategy. Artificial intelligence is rapidly transforming the way industries operate. Because of the speed of AI adoption and the technology’s ability to alter human and capital investment within a business, AI forces … Continued

How to Optimize Your Translation and Interpretation Costs

Is your company getting the maximum value for the money you spend on translation and interpretation costs? Developing a strong language access program is the key to supporting a multilingual, diverse customer base as well as achieving international business success. These services help businesses in all types of industries communicate internally, forge new partnerships, provide … Continued

The Future of Interpretation Integrates AI with a Human Touch

As seen in Globalization and Localization Association (GALA) Being able to communicate with multicultural, multilingual consumers from around the world has never been more important. Businesses serve a more diverse clientele than ever, and these consumers expect personalized experiences that are smooth, seamless, and technologically advanced.   Our team of language experts believes that Artificial Intelligence … Continued

Six Myths About AI Translation

From faster turnaround times to increased content, the benefits of AI translation are real and compelling. Google Translate processes at least 146 billion words a day.  According to Nimdzi Insights, Neural Machine Translation (NMT) can translate three times more than all of the professional translators in the world could translate in a month. AI translation … Continued

How to Boost AI Translation Quality with Post-Editing

Machine Translation (MT) and generative Artificial Intelligence (AI) are changing the multilingual content production game, helping organizations connect with more customers from different linguistic and cultural backgrounds than ever before.   But there’s a dark side to these tools – while they are impressive, they are far from perfect when it comes to accurate translations. It … Continued

Six Risks of Free Machine Translation Tools

Free machine translation (MT) tools such as Google Translate are alluring for businesses that want to optimize their translation budget or speed up their translation processes. What could be cheaper than free? And what could be faster than copying and pasting your content and hitting the translate button?   The hard truth is that these tools … Continued