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Solution: Translation Technology

Revolutionizing Language Access with AI: Bridging the Communication Gap

Discover how AI is transforming language access and bridging the communication gap across different cultures and languages. Understanding the Language Barrier Language barriers pose significant challenges in today’s globalized world. Communication is essential for various aspects of life, including business, healthcare, education, and social interactions. However, when individuals speak different languages, effective communication becomes difficult. … Continued

How to Provide a Seamless Digital Healthcare Experience for Multilingual Consumers

Whether it’s through websites, apps, patient portals, SMS, or chat, healthcare consumers are demanding the same easy and user-friendly digital experiences they’ve grown accustomed to from retail, banking, and other industries. And research shows that non-native speakers, a large portion of U.S. users of healthcare services, are more likely to use options like online chat, … Continued

Human and Cultural Biases in AI

Artificial Intelligence (AI) is everywhere you look, transforming the way we communicate and do business. Generative AI and large language models (LLMs) such as ChatGPT are grabbing headlines for their potential applications in many different industries. Combined with existing AI-powered machine translation (MT) technology, these innovative tools will increase speed and efficiency, allowing businesses to … Continued

ChatGPT and the Future of Translation

Since its inception, the impact of OpenAI’s ChatGPT has been huge. This unique technology continues to grow and is not going anywhere. ChatGPT consistently dominates the news cycle; every week there’s a new flurry of headlines about its use cases and the positives and negatives of utilizing it. Recently, the European Union (EU) moved to … Continued

How Cultural Intelligence Drives Relevant, Engaged Experiences

Creating culturally relevant experiences is essential for businesses that are trying to engage with multicultural audiences. In a recent blog post, we described how cultural irrelevance can hurt your business in a number of ways. If sales, customer engagement and customer loyalty are dropping and complaints are rising among your target audience, your business might … Continued

Building the Business Case for Creating Culturally Intelligent Experiences

Multicultural consumers are now the fastest-growing group of consumers in the United States and currently represent 42% of the U.S. population. Also, non-U.S. markets represent 84% of the world’s purchasing power. These consumer groups demand more than ever of the organizations they interact with, including personalization of content and experiences. Case in point: 40% of … Continued

Healthcare IT Today: Utilizing Technology to Expand Language Access

Original Publication: Healthcare IT Today Communication and connection are crucial in healthcare settings. To better connect with their community and ensure equitable access, healthcare organizations are shifting to a more human-focused, patient-centered care approach. Without a strong focus on language access, some groups of vulnerable patients may fall through the cracks. As of 2019, almost … Continued

The Future of MedTech: Put Patients First with a Global Communication Strategy

As we reach the end of the public health emergency in the United States, healthcare professionals will revert to addressing healthcare issues such as non-communicable diseases (NCDs). At-home diagnostic manufacturers including ThermoFisher, Quidel, and Danaher are bracing for a drop in demand for at-home COVID tests by shifting their focus to help patients prevent and … Continued

AI Business: Making the Shift to AI – The Right Way

Original Publication: AI Business Artificial intelligence is no longer the domain of futurists and technologists. AI is increasingly playing an integral role in our daily lives — and businesses, too. Today, AI offers hundreds of applications that promise increased productivity and positive ROI for your business, but only if you know when and how to … Continued

Machine Translation Improves Processes

Machine translation tools are rapidly evolving, from the first translation engine built by Petr Troyanskii in 1930 to today’s application of neural networks, where the artificial intelligence (AI) built into machine translation software processes data similarly to a human brain. Machine translation software is becoming more accurate and reliable, bringing the benefits of machine translation … Continued