Government events are designed to serve the public—but public needs aren’t one-size-fits-all. Communities are made up of people with different backgrounds, including many who speak languages other than English at home. For events to be successful, language access has to be part of the planning process—not something added at the last minute. When residents can … Continued
Schools have a lot to consider when finalizing budgets, and language support is one area that needs careful planning. With more students coming from multilingual backgrounds, translation and interpretation services help families stay informed and engaged. Some needs are expected, like enrollment forms and parent-teacher conferences, while others come up unexpectedly. Without a plan, schools … Continued
Students from around the world choose to study abroad for better opportunities, new experiences, and academic growth. But getting started at a new school in a different country isn’t always easy. Admissions processes can feel overwhelming, paperwork is often complex, and adjusting to a new environment takes time. Clear communication and the right support can … Continued
Introduction Using a culturally intelligent approach and a community-based strategy focused on multi-channel outreach, Propio maximized enrollment in untapped Hispanic markets. The Challenge One of the largest U.S. health insurers was entering new markets in Texas with large Hispanic populations. They were looking for ways to drive engagement and increase enrollment in ACA Marketplace plans, … Continued
Introduction How Propio deployed multifaceted solutions supported by specialized bilingual resources to drive member engagement and improve Star ratings within diverse populations for a key insurer. The Challenge A major health insurer in the U.S. had low completion rates of Health Risk Assessments (HRA) within hard-to-reach populations. Propio applied their expertise to increase HRA completion … Continued
Introduction Compromised quality can come with serious consequences in the manufacturing industry. Here’s how one multinational company pulled off compliance in six languages and ended up saving money. With 60,000 employees worldwide, this Fortune 500 company was a leading machinery manufacturer for agricultural and construction equipment. To continue to expand its reach and cement its … Continued
Lost in Translation? Securing Sensitive Data in the Age of AI To safeguard sensitive data from being “lost in translation,” it takes more than just linguistic precision. It requires robust cybersecurity measures. In this blog, we cover the top ten crucial risks in the era of AI-powered translation and the steps needed to ensure the … Continued
User experience is a huge differentiator in a commercial world crowded with options: Succeeding in today’s global marketplace is about much more than an outstanding product or amazing customer service. In fact, almost 90% of buyers surveyed by Salesforce said that the experience a company provides matters just as much. “Experience” is about function (does … Continued
With over 500 million Spanish speakers worldwide, localizing for Spanish-speaking markets unlocks a world of opportunity. But if you think all 25 Spanish-speaking markets are the same, think again. Each one has its own blend of cultural nuances, linguistic variations, and consumer behaviors. This diversity means that a one-size-fits-all approach to Spanish localization can miss … Continued
As seen in MARKETINGPROFS https://www.marketingprofs.com/articles/2022/48423/international-marketing-reach-multilingual-audiences Former Chancellor of West Germany Willy Brandt once said, “If I am selling to you, I speak your language. If I am buying, dann müssen Sie Deutsch sprechen.” Most businesses understand the importance of speaking their clients’ language, including the role of language services to the success of their cross-border digital … Continued
