Originally published on Multilingual.com Multicultural consumers are gaining more buying power, and they expect businesses to communicate with them in a way that’s authentic and relevant. When content fails to resonate culturally, it can alienate consumers in a competitive global market. Our team of linguistic experts identified four ways that culturally irrelevant content can … Continued
Whether it’s through websites, apps, patient portals, SMS, or chat, healthcare consumers are demanding the same easy and user-friendly digital experiences they’ve grown accustomed to from retail, banking, and other industries. And research shows that non-native speakers, a large portion of U.S. users of healthcare services, are more likely to use options like online chat, … Continued
As businesses expand into new markets, they’re engaging with more multicultural consumers than ever before. According to Collage Group, these consumers are more likely to support brands that are relevant to them, as demonstrated by the cultural authenticity and diversity of their brand experiences. Cultural intelligence — the ability to understand the influence of culture … Continued
Creating culturally relevant experiences is essential for businesses that are trying to engage with multicultural audiences. In a recent blog post, we described how cultural irrelevance can hurt your business in a number of ways. If sales, customer engagement and customer loyalty are dropping and complaints are rising among your target audience, your business might … Continued
Multicultural consumers are now the fastest-growing group of consumers in the United States and currently represent 42% of the U.S. population. Also, non-U.S. markets represent 84% of the world’s purchasing power. These consumer groups demand more than ever of the organizations they interact with, including personalization of content and experiences. Case in point: 40% of … Continued
The U.S. population is becoming increasingly diverse. According to the Collage Group, between 2013 and 2019, the U.S. multicultural population accounts for more than 100% of the country’s growth and multicultural consumers now represent 42% of the U.S. population. While it’s difficult to know exactly how many cultures exist in the U.S. because of the … Continued
Original Publication: Retail TouchPoints The turbulence of the past few years has left the world in a state of economic and political uncertainty, and the severity and impact of these varied events continue to unfold. What we know for sure is that consumer perceptions and choices are affected by culture, which also affects spending habits. … Continued
As healthcare organizations continue to battle negative operating margins and rising healthcare costs, efforts to engage and grow patients and members will be critical, particularly among populations where significant healthcare disparities exist. Engagement Strategies for Multicultural Members Although most healthcare organizations are already prioritizing market engagement and awareness within diverse communities, knowing how to take … Continued
Globalization and the continuing digitization of business require high-quality, culturally appropriate translation for your business’s international expansion, but language is only one piece of implementing a successful localization strategy. You’ll also need to understand the unique cultures, customs, and regional differences among your audience. Planning ahead for these considerations ensures you are communicating effectively with … Continued
Displaced peoples were once a far-away issue for many of us—someone else’s concern. But now, displaced peoples and refugees from global hot spots arrive daily at cities and towns across the United States. It is easy to imagine how a local municipality could be overloaded when thousands of refugees show up with acute needs, from … Continued
